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How sourcing is key to the success of the Fruit & Veg. department
April 17, 2024

While the performances of the fruit & vegetable department can be measured by its financial performance and its impact on customers (footfall, commitment, % basket, repeat purchases, etc.), a large part of its success lies in well-managed sourcing, relevant product choices and collaboration with trusted suppliers. In addition to their actual products, these suppliers provide expertise and a longer-term vision of their production capability. How do the players upstream in the chain contribute to making a fruit and vegetable aisle a busy and prosperous space?

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