While the performances of the fruit & vegetable department can be measured by its financial performance and its impact on customers (footfall, commitment, % basket, repeat purchases, etc.), a large part of its success lies in well-managed sourcing, relevant product choices and collaboration with trusted suppliers. In addition to their actual products, these suppliers provide expertise and a longer-term vision of their production capability. How do the players upstream in the chain contribute to making a fruit and vegetable aisle a busy and prosperous space?

How Consentio's solutions bring new perspective in the daily fruits and vegetable business.

Consentio's ecosystem is built and designed to evolve in this mindset: by supporting these three fundamentals of transparency, it enables its users to arm themselves with the means to improve and sustain their (commercial) operations.

This year, we found unprecedented enthusiasm among the attendees to explore new ways of improving efficiency, sustainability and profitability. The consensus is clear: the sector is eager to adopt strategies and tools that optimize operations, while significantly increasing results for producers and distributors."

Jonathan Goumon, Regional Head of Sales & Partner at Consentio, reflects on the highlights of the past year and shares his views on the outlook and aspirations for 2024.

Consentio supports the sector in its digital transformation. With proven benefits for companies and the supply chain, digital technologies offer a world of opportunities and are emerging as indispensable allies providing integral, scalable and impactful solutions.

Christophe Janson, from Picvert explains how Consentio really takes his company up a notch in terms of sales efficiency and customer satisfaction.