According to the FAO, it is estimated that about 1.3 billion tonnes of food are wasted annually, and of this, a large percentage comes from tossed fruit and vegetables that are labelled ‘ugly’, ‘broken’ or ‘imperfect’.
While this cosmetic imperfection has been the issue at the fore front of the press and public awareness, we have understood that this is a battle being fought by the entire supply chain - and also, by us, the consumers.
Overproduction, miscommunication, improper storage and disease have historically rattled the industry as each stakeholder is doing their best to combat these continuing issues. We, at Consentio, are aiming to unite the fruit and vegetable community to minimise waste.
We aim to sharpen communication and transparency for producers, wholesalers and supermarkets so that every business transactionis optimized - existing business relationships transferred to the digital space to prevent logistical issues in times of crisis - and, also to reduce administrative tasks so you can focus on the main thing that drives business : your customers.
We have seen great initiatives so farsuch as voluntary product certification and self-declaration, and we aim towork in partnership with the great efforts and positive momentum that have been made already.
At every step of the way, we are committed to protecting your profits, people and planet.