Shaping the future of the fresh produce sector with Consentio - positive feedback from Fruit Logistica:

February 27, 2024

Jonathan Goumon (regional head of sales at Consentio) and Benoît Motais (sales director France) visited Fruit Logistica and returned with an interesting analysis of the marketplace.

Jonathan says: "I'm delighted to share our experiences and perspectives following the recent Berlin show, a key event for the global fresh produce industry. This year's show not only testified to the resilience and innovation inherent in our sector, but also highlighted the changing dynamics and the crucial role Consentio plays in this transformation."


Afbeelding met persoon, Menselijk gezicht, kleding, glimlachAutomatisch gegenereerde beschrijving
From left to right: Benoît Motais, Richard Fauconnier (account manager Spain) and Jonathan Goumon

Collective strength and innovation to boost skills

Jonathan continues: "Fruit Logistica has always been a melting pot of ideas, showcasing the latest trends, technologies and solutions that are shaping the future of the fresh produce industry. This year, we found unprecedented enthusiasm among the attendees to explore new ways of improving efficiency, sustainability and profitability. The consensus is clear: the sector is eager to adopt strategies and tools that optimize operations, while significantly increasing results for producers and distributors."

Consentio: a catalyst for change

Benoît continues: "At Consentio, we've always believed in the power of technology to transform traditional processes, making them more efficient, transparent and reliable. By participating in this world-leading fair, we are reaffirming our commitment to being the all-in-one solution for the needs of this dynamic sector. Our priority is to support companies in their digital transformation in a human way, with immediate results. We want to create tangible value for our users, and we are already measuring the tangible benefits that our platform delivers to our members. The support we receive from our community is incredible: by sharing their challenges, our relationships are helping to write the future of Consentio. It's their trust and commitment that fuels our innovation and drives us to exceed expectations."

The way ahead

According to Benoît and Jonathan, the journey is far from over, but progress is significant. Jonathan concludes: "As we bounce back from the fruitful discussions and partnerships forged at Fruit Logistica, we're more motivated than ever. The feedback generated at the event has provided us with a clear vision of the way forward, paved with solutions, collaborations and an unwavering commitment to excellence.

In conclusion, we would like to express our deep gratitude to all those who joined us in Berlin at the show. Your enthusiasm, ideas and partnership are the driving forces behind our mission. Together, we're not just navigating today's challenges; we're shaping the future of the industry, making it more resilient, efficient and profitable for all."

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