The guide to B2B sales success in the fruit and vegetable sector

Paola E. Haiat
May 31, 2021

According to Grand View Review, the value of the fruit and vegetable market in the United States will reach 1,117.3 trillion dollars in 2025, while the European equivalent is expected to increase at a compound annual growth rate (CAGR) of 4.4% between 2020 and 2025, according to data from Mordor Intelligence. In the face of this rapidly growing demand, there is also fiercer competition as well as many new ways of trading, which may prompt you to think: “what does my company need to do to grow sales in the fruit and vegetable sector”? and “how can I optimize my business?" Here are some suggestions.

What do I need to improve my B2B sales in the fruit and vegetable sector?

1. An online presence. In our previous blog we talked about the importance of marketing. This covers aspects such as social networking, a clean website, an online catalogue and, in general, taking care of our online reputation. It is highly likely that your clients will want to know more about your company and look for it on the internet before reaching any deal. There is no doubt that the impact of that search can impact whether or not an agreement is reached.

2. Find out what your customers need. What quantities of your products do they normally ask for? With what characteristics? Via what channels? What technology do they use in their day-to-day activities? The more prepared you are to show the potential of your business and the preparation you have put into it, the easier it will be to successfully build a partnership.

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3. Corporate culture. Building a company culture requires clarity regarding the business model, values, philosophy and vision of your company, pillars that underpin the message with which you will be addressing your clients.

In general, companies look for other companies that share their vision and have a positive impact on their image, which is why factors such as environmental protection and commitments to deliver products that comply with certain quality standards are so highly valued. If you have any questions about quality standards, here’s a blog that examines the subject.

4. Find ways to establish long-lasting connections. The fruit and vegetable B2B sector is known for establishing relationships that last for years and even generations. Once a client and supplier get to know each other and reach an agreement, it tends to be sustainable.

This is why it is so important for your communication to be effective at all times, for orders to have a minimum margin of error and for the fruits and vegetables to be delivered in perfect condition. Whether you are a producer, wholesaler or asupermarket section manager, having a system that centralises your entire business will give you total control of your operations and your communications, which impacts directly on the relationship with your customers and suppliers.

Does all this sound like an unreachable goal? Well - we can help you reach it.

Consentio has the solution that best suits your business.


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