Innovations in the fruit and vegetable sector in 2021

Paola E. Haiat
December 21, 2023

The first two months of the year have already passed! After our blog Lessons from 2020 for the fresh produce sector, we want to explore the opportunities that 2021 will bring to the fruit and vegetable sector to strengthen, boost and expand a company.

According to data from the Food and Agriculture Organization of the United Nations (FAO), 10% of the global GDP is within the food sector, which employs more than 1.5 billion people, can you imagine? This is no less than the same number of people living in India, the most populous country in the world!

However, this 1.5 billion people have the mission to ensure that food reaches every table for nearly 8 billion people. How can we ensure that this happens? What changes can be implemented to make this happen in the most practical way possible?

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What innovations are possible in 2021?

Online sales

After a 2020 with compromised mobility, according to data from Mercatus and Incisiv Market Research, in the United States 10.2% of the total fresh produce sales market focused on online sales, a number that according to their forecasts could grow to 21.5% in 2025.

In  2018, growth stood only at 2.7% growth, which makes evident that growth has tripled and opened up new opportunities in new sales channels.


A look at sustainability

The Catalem observatory points out that interest in sustainability has been on the rise and now 9 out of 10 consumers take sustainability into account when buying - checking the origin and environmental footprint of the products they buy.

In a society that seeks environmental commitment, finding a way to provide products that stand out for their qualities and transparency ends up ensuring loyal customers and a stable bond with suppliers.


Better control

We like to say that you can't improve what you can't measure, so establishing parameters that allow you to recognize where is a weak point to focus your attention is crucial. According to the FAO, 40% of food loss occurs during the harvesting and processing of these foods in less developed countries, while in industrialized countries this 40% occurs at the retail and consumer level.

Identifying the points where these losses occur will allow for an internal improvement of the fruits and vegetables you produce, sell or buy.

This is possible by implementing methods or technology that allows for better traceability, stock and order management, reducing errors or eliminating them completely in the long run.

From these three starting points, we can conclude that it is a year especially dedicated to digital and sustainability, where the strategic use of tools can make the difference.

In a year where growth is in digital, we invite you to try Consentio, the digita lplatform that allows you to centralize the operations of your fruit and vegetable business.

Read it or stream it fresh produce industry insights every week.

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