ERP, marketplaces, Consentio… Who does what?
The guide to making sense of it all (and working better) in fresh produce
In the fruit & vegetable sector, you're not just managing products. You're managing prices that change daily, expiry dates to monitor, margins to protect, orders to follow, and clients to satisfy… often using a mix of tools.
So between ERP systems, marketplaces, spreadsheets, WhatsApp, and emails… who does what? And more importantly: how do you simplify everything?
Here’s a clear guide to help you understand—and discover how Consentio centralizes everything in one place, without changing your habits.
The ERP (SAP, Navision, Sage…) stores all your data: customers, stock, prices, logistics, invoices. It structures your internal operations.
📍 Example: Once an order is confirmed, the ERP knows who it’s for, at what price, and whether there’s stock.
⚠️ But… ERPs aren’t designed to track constantly changing prices, handle the specifics of fresh produce (expiry dates, calibres, quality grades…), or make communication with clients easier. They're often too rigid.
A B2B marketplace helps you find new suppliers or sell to new clients. It’s useful for expanding your commercial reach.
🌍 Example: Need off-season zucchini? A marketplace might connect you to a grower in Spain.
⚠️ But… Interactions are often impersonal, pricing is less flexible, and logistics are hard to align with your standards.
On the ground, many teams still manage orders using spreadsheets, WhatsApp groups, or emails. It’s fast… but not reliable over time.
📱 Example: An order sent via WhatsApp can be forgotten, misread, or duplicated if a colleague acts on it too.
⚠️ These tools don’t offer traceability, product tracking, or error prevention—and they quickly become unmanageable as volumes grow.
That’s where Consentio changes the game. Instead of adding yet another tool, Consentio centralizes all your product, price, order, supplier and client interactions in one place.
🎯 You keep working the way you always have—just simpler, clearer, and faster. Consentio automatically connects to your ERP, helps you manage dynamic pricing, product specs (expiry dates, categories, calibres…), and full traceability.
⚙️ Example: Each week, your producers send you automated offers. You respond in 2 minutes, orders are sent, your ERP is updated, and logistics documents are ready.
No more juggling 5 tools—with Consentio, everything happens in one place.
Fresh logistics is a challenge: tight deadlines, cold chain, time slots, quality documents (GlobalG.A.P, IFS…).
🚚 One mistake, one delay, one broken link in the cold chain? You lose a pallet—and maybe a client.
Consentio helps structure logistics workflows, track order statuses, auto-generate documents, and ensure compliance—without extra burden on your team.
Each tool has its role. But connecting them intelligently brings flow and reliability:
✅ ERP – for internal management
✅ Marketplace – for new business opportunities
✅ Consentio – to manage day-to-day operations, simply
🚫 Excel, WhatsApp… – handy, but not viable long-term
And this is where Consentio is the solution: it connects all these systems, automates the flow, reduces errors… and most importantly, prevents tool overload.
In fruit & veg, you need agility, precision, and reliability. But above all, you need a tool that fits your reality on the ground.
👉 Consentio is the solution that lets you manage everything in one place: orders, products, pricing, logistics, ERP… Without changing your habits. Without making your day more complicated.
