Coast Tropical, a key player in the fresh produce distribution industry in the U.S. and Mexico, chose Consentio to simplify and automate the management of their manual orders. The result: significant time savings and improved commercial efficiency.
Founded in 1950, Coast Citrus Distributors now includes several entities: Coast Tropical, Olympic Fruit and Vegetable, Coast Tropical San Francisco, Texas, and Florida. The company processes a high volume of orders every day, with a large portion already handled through EDI, integrated into their ERP system, Produce Pro.
“Most of our customers order via EDI, but we still receive a lot of orders by email, which we have to process manually.”
— Hector Gonzalez, IT Director at COAST
To automate these orders received via email, fax, SMS, or WhatsApp, Coast implemented Magic Orders in 2022 — a solution from Consentio’s digital suite. This tool automatically processes non-EDI orders by matching products, applying delivery conditions, and transferring the information to Produce Pro.
“Magic Orders saves us at least 20 hours of manual processing every week.”
— Hector Gonzalez
Today, a dozen Coast clients are already using Magic Orders, with more being added every month.
Thanks to the time saved through automation, teams can now focus on what truly matters: growing the business.
“With the time saved, we’re making more sales calls!” — Hector Gonzalez
Interested in Magic Orders? Get in touch with our sales team! contact us
