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Non-standard fruits and vegetables are too often rejected by mass retailers, resulting in a huge waste. Solutions are emerging (transformation, direct sales, digitalization), but a change in perception and regulation is essential for systematic upgrading.
Looking for new customers as you buy and sell produce online? You might want to consider an online catalog through Consentio.
The demand for fresh produce has grown globally and is now high profile and a high priority worldwide. For years, studies have confirmed that a diet rich in fruits and vegetables provides our body with important benefits.
We live in an integrated world. All the moving parts are interdependent whether we like it or not. It is over 30 years since Hal Mather told us that “we were now competing with the best in the world in our own back yards” referring then, of course, to the emergent internet revolution.
Fresh produce growers face a variety of challenges working within a very complex industry. They are the starting point for a vast network of processors, distributors, wholesalers, retailers and final consumers. The grower sector of the industry is made up of many distinct, moving parts working in unison across the country.
Read it or stream it fresh produce industry insights every week.